Kass Dawson

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Recent Posts

Retail Wed, Feb 14, '18

NRF 2018: The Biggest Lessons for Marketers

  The 2018 National Retail Federation’s annual Big Show just concluded in New York, and,
Hospitality Fri, Feb 9, '18

Three Tech Innovators Amongst US Hotels

  As the new year begins, hoteliers are celebrating a stronger than expected 2017. Occupancy grew
Marketing Strategy Thu, Feb 1, '18

Two Easy Ways to Market through (as well as to) Your Customers

  For the last decade, marketing has been dominated by big data as more CMO’s face pressure to
Marketing Strategy Thu, Sep 7, '17

Six Traits All Effective Marketing Campaigns Possess

As consumers increasingly expect ongoing, authentic and personalized interactions with their